Plan the Video Concept

Plan the concept of the video. Will it be promotional or educational? A promotional video persuades the audience to use and promote weatherization. An educational video teaches or trains the audience about weatherization. Topics might include:

Decide what kind of talent will be used. Will there be a host, actors, or demonstrators? If you choose a host, decide if that person be on camera or will you do a voice over. Select a speaker who is familiar with the topic. Actors will most likely be used in an educational video that may include skits. For scripts that are lengthy, choose someone with more acting experience who can add spice to the presentation.

How long should the video be? The length is determined by the type of video you choose. A promotional video will be about 3 to 8 minutes. An educational video can range from 8 to 30 minutes.

Most importantly, design the video to appeal to your target audience, or the group you are trying to reach. Consider factors such as age, gender, nationality, and socio-economic level, which will help determine the mood of the video. For example, don't use cartoon characters in a video targeting senior citizens. Instead, use images and language that they can relate to.

If there will be weatherization demonstrations, decide which props you need. Items could include insulation, blower doors, or a computer. Demonstrations and props add visual interest and help to convey your message.

When making videos you get what you pay for. When deciding on a budget, try to strike a balance between price and quality. There are many factors that affect the cost of a video. These include using the most essential crew members, writing your own script, limiting the video length and the number of shooting locations, and using basic duplication and distribution methods.

Location

Find a location most suited to the mood you want to create. Make sure there is enough space and good lighting. You may need permission to shoot at your desired location. For example, if you want to shoot footage at Sears, you cannot just walk in and start taping. Call to ask permission indicating where you will be and how long you will need to be there. Visit the site before taping to make sure things are in order. Try to work out all the details now to avoid running into problems the day of taping. For example, find outlets and make sure they are accessible. Ask what items can be moved and which areas are off limits. Determine whether extra lighting is needed. Also, depending on the location, you may need a permit from the city.

Camera Positioning

Depending on your desired look you may need more than one camera, so make sure there is adequate room for a second camera. Look for places to position the cameras to get the best picture.

Data

Obtain factual information and statistical data that you wish to present in the video. Plan questions for the interviewer to ask. Give the on-screen talent background information so they understand the subject matter.

Questions

Open-ended questions are useful in an interview. They get the subject talking and help "break the ice." Provide the host with as much information as possible so that person can ask intelligent follow-up questions.

Licensing and Copyright

Obtain licenses and copyright information if needed. Permission may be required if someone else's music is used in the video. However, if the video is not for-profit this may not be necessary.

Releases

Obtain releases and signatures. This is important when other people are being filmed. For instance, if the filming takes place in a store and a shopper is interviewed, you must get their approval to use the footage in the video.
Example of release form.

 

 

See samples of videos in our Multimedia Library                                      Click to learn how to script and storyboard your shoot