Writing and Submitting PSAs for TV

The basic format for a television public service announcement is similar to the radio PSA, but there is an important difference: while the basic arrangement of the script is the same between the television tape, the formatting is very different. Format the script so that the text of the audio portion is on the right side and a description of what occursin the video portion is on the left.

 

Video	Audio
Elderly woman sits in her kitchen, holding a blanket around her shoulders and lap.	"Energy costs continue to rise and low-income families, children, and the elderly are the first to suffer the ill effects."
Woman turns head towards camera, a tear comes to her eye.	"But this winter, someone is here to help."
Children sledding through park, screaming and laughing.	"The Harris County Weatherization Program can improve your home's energy efficiency. Weatherization can lower your energy bills and increase your comfort."
Camera pans out to reveal same woman standing in front of her window looking out at the children below. She looks much healthier and happier now.	"So, if you're feeling cold, contact Harris County Community Action at 888-555-7472. They'll warm you from head...to toes...to soul."

Submit a printed copy of the message along with your prerecorded videotape to the station. Be sure "Video Enclosed" appears on the printed copy and that your tape is labeled with your name, company name, telephone number, and the PSA headline.

Production costs are much higher for a television public service announcement than for the radio. There are a few ways you can minimize or avoid the costs:

Ask a local advertising or public relations firm to assist you as a public service. Ask a local TV station to produce your spot. They may be willing to use their on-air talent. Allow the station to share the tag line with your organization, ex. "Brought to you by Channel 9 and the Carol Channing Foundation." Contact your local public access cable station. Many community stations offer classes on producing PSAs and/or provide low-cost assistance. Students at college TV stations may be willing to help.

 

Texas' Department of Housing and Community Affairs prepared 3 video PSAs featuring the Governor. You can view the digital files in our Multimedia Library.